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Recently, KSTC-TV, Channel 45 conducted a 3-month out-of-home campaign to promote priority programming on the station. As part of the campaign we had a dozen trucks bannered with characters from our shows. The impact in the community has been amazing. We have received numerous telephone calls and e-mails of truck sightings with one request inquiring if they could have the posters afterwards to wallpaper their family room. It is probably a little unnerving to be sitting at a stop sign and to look up and have a giant Kevin James staring down at you. One thing is for sure, this was a "larger than life" promotion. Below, in front of one of our trucks, is the cast of "characters" from Channel 45. KSTC station management, marketing and promotions staff, sales account executives and production crew.
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EXTENDED VIEWING TIME Consumers can be trapped next to your advertising message for as long as several minutes.
COVERAGE IN SHOWING LEVELS All GRP showing levels available in most markets. |
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