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 DRIVING BRAND RECOGNITION Motorists in Phoenix have a new sight on the roadways – a sight that will help them think of Dex Yellow Pages and its new Plus directories. Last month, 26 trucks plastered with Dex ads on their fronts, sides and backs started rolling around the city. And one stopped by the Dex Phoenix office on April 18 to help kick off the area's metro books delivery and area books campaign. "We're excited about this type of advertising, because of its ability to extend our message. It's been a great complement to Dex's television, radio and print advertising," says Greg Pollack, senior marketing manager - Phoenix. Dex employees in Phoenix pose for a photo on April 18 in front of one of 26 trucks rolling on the roadways in and around the city featuring Dex advertising.
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KEEP ON TRUCKING Sue Fabschutz, media manager for Dex in Englewood, Colorado, says truck advertising is a powerful, cost-effective medium that drives brand recognition and increases sales.
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